Creating a Business Case: A strong business case is a hard selling copy of your business proposition that can help generate clientele, financers, and investors.
The issues are the same, however with a bit more detail they are split out into 6 rather the 3 main points: Why can you do this cheaper than the MVNO and why can you keep this customer longer.
You will also not get the agreement right at first: If you have done point 1 above properly, you will have at least two MNOs to chose from and chose for more than just base rates!
Can I work with these guys or will I be hating their guts at every meeting Think about what Apple and blackberry did in certain markets. MNOs see so many MVNOs, and the wholesale team are bored silly of doing thee same old, stand out and ask for what you need, what you want from having done the points above, not just what is on the shelf.
You have managed to get here, the "easy" part of your journey is over! You now have to sell! I have done due diligence on a few MVNOs and found all sorts of horrors that scuppered a deal: SIMs in channels that cannot be recovered: Think, if you have someone's SIM in your drawer for a year without putting it in a phone - what do you think of that brand?
The key MVNO myths: Pre-pay is nasty Post pay is better- no it is not, Virgin mobile got to ma good few million customers with pre-pay and auto top up. The only thing more annoying than being constantly black-balled, was of course, the horrible realisation that he was right.
Actually at the time his new bean counter who would just nod and agree with him but knew nothing and cared less about the whole idea was even more annoying The problem is that they are devised by people like ourselves, who are advanced users, for what we see as even more advanced users, which they are, which also means they know how to, and have the time to obtain this advanced usage we pay for, usually for free.
Their spend is neither predictable nor regular. Dot mobile going bust was no surprise really, as neither was While the youth market is seen as premium, as they have huge disposable income and are advanced users, as we can see in the mobile youth report, however, it is divided among too many pulls, with too many seasonal, weekly, fad based and just plain inexplicable variances upon which to base a x month business model.
The only people who could make a go of this are the likes of Lebara and other low cost MVNOs that presently focus on communities, with a youth brand, they have the lean, mean base model to be able to withstand the ups and downs, they just do not have the brand You need a vanilla MVNO that lets them use whatever brand or service takes their fancy at the time.
It will be interesting, as there is definitely opportunity, and it will be interesting to see Blyks rise or fall, as a similar problem arises in terms of planning ads and campaigns that are devices months or years in advance, while making them relevant to a constantly shifting market.
What can save the likes of Blyk, is the booming space in mobile web advertising, rather than the planned-for direct marketing.
But good luck to the bunch of thirty and forty-something, even twenty-somethings who think they can make a go of selling predictably or reliably to year olds.
I spent two years of my career doing it, did endless user experience sessions just for the mobile festival guides, let alone a mobile service, and learned in the process to be prepared, be surprised, and move quickly.
Once launched, the second most common failures, in my opinion and 7 years experience in MVNOs, are caused by one of three things: Three planned to have 1 million users, by which time they had a few tens of thousands.A PEST analysis looks at how external factors can affect a business's activities and performance.
Here's how to create and use one. Now you’ll need to outline what’s happening in the industry from a number of wide angles that would help the reader of your business plan get the gist of whether on the whole if . Comarch Smart BSS is a compact, complete pre-integrated convergent BSS solution that gives subscription-based service providers comprehensive management abilities in their business processes via Customer Management and Self Care applications.
It’s the perfect choice for Tier 2 and Tier 3 telecom operators, new and existing MVNOs, including. EBAN - The European Trade Association for Business Angels, Seed Funds,and Early Stage Market PlayersRue de la Science 14B | Brussels | BelgiumT: +32 2 20 60 | F: +32 2 20 69 | E: [email protected] | W: regardbouddhiste.com Test Plan Template Example Of Request For Proposal Template Word Document Business Plan Home Care Services Fresh Design Business Test regardbouddhiste.com For example, we may see a new voice-over-IP entrant such as Skype build an MVNO business for which it can create differentiation through innovative voice and video services.
Also, look for the media industry and players such as Netflix and Hulu to take control of.