Feb 27th at 9: That's because we're in the midst of a feature renaissance, as the available options offered in new cars evolve at a breakneck pace.
Further competition is heating up in the sector with a host of new players coming in and other like Porsche, Bentley, Audi, and BMW all set to venture in the Indian markets. One factor that could help the companies in the marketing of their product is by knowing and creating a personality for their brands.
This research attempts to answer some of the questions regarding brand personality of selected cars in India by conducting the market research. This personality sketching will help in knowing what a customer or a potential customer thinks about a given brand of car and what are the possible factors guiding a possible purchase.
Similarly, the idea of measuring the customer satisfaction will serve the same purpose of determining the customer perception. This research will be helpful for the new car entrant companies in India to find out the possible gaps between the customer expectations and the present market offerings.
It will be mainly a primary research and the information will be gathered from both primary and secondary research. The research will analyze the applicability of existing research concepts, theories, and tools for evaluating consumer satisfaction.
It is important to understand consumer buying behavior as it plays a vital role in crating an impact on purchase of products. The human wants are unlimited and always expect more and more. Car Models are no exception to this behavior.
The market is a very important place to study the behavior of consumers and also provide useful insights what a consumer requires in a product. It is only through research that a company will be able to study the buying behavior of consumers.
These trends shall be compared to those of competitors, or appropriate benchmarks, and reviewed by senior management. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out the path future progress and improvement.
Customer satisfaction measurement helps to promote an increased focus on customer outcomes and stimulate improvements in the work practices and processes used within the company. The decision-making process consists of a series of steps which the consumer undergoes.
First of all, the decision is made to solve a problem of any kind. This may be the problem of creating a cool atmosphere in your home.
For this, information search is carried out, to find how the cool atmosphere can be provided, e. This leads to the evaluation of alternatives and a cost benefit-analysis is made to decide which product and brand image will be suitable, and can take care of the problem suitably and adequately.
Thereafter the purchase is made and the product is used by the consumer.
The marketing strategy is successful if consumers can see a need which a company. Position the product according to the customers. The brand which matches the desired image of a target market sells well.
Sales are important and sales are likely to occur if the initial consumer analysis was correct and matches the consumer decision process.
Car-sharing Market in the US Car-sharing is a membership-based, self-service system that contains a network of stations and vehicles, and is an alternative to traditional car ownership for individuals and companies. New Car Buyer Behaviour Confidential buyers of Ford’s, Citroens and Fiat’s had particularly short lead time expectations, while buyers of Audi’s, BMW’s and Jaguar’s had the longer expectations. Car companies toil endlessly to establish their individual brand images and build up their personalities in the minds of consumers. To target these various audiences, car manufacturers market their products in specific ways, catering to the emotions, desires, and needs of the typical consumer.
Satisfaction of the consumer, after the sales have been effected, is important for repeat purchase. It is more profitable to retain existing customers, rather than looking for new ones. The figure below gives an idea of the above discussion. In this model, the consumer passes through five stages: In this information processing model, the consumer buying process begins when the buyer recognizes a problem or need.
Or, Kathleen may recognize that her personal computer is not performing as well as she thought it should. These are the kinds of problem that we as consumers encounter all the time.
When we find a problem, we usually try to solve the problem. We, in other words, recognize the need to solve the problem. Kathleen may simply pay more attention to product information of a personal computer.
She becomes more attentive to computer ads, computers purchased by her friends, and peer conversations about computers. Or, she may more actively seek information by visiting stores, talking to friends, or reading computer magazines, among others.
Through gathering information, the consumer learns more about some brands that compete in the market and their features and characteristics c Evaluation and Selection of Alternatives: How does the consumer process competitive brand information and evaluate the value of the brands?
Unfortunately there is no single, simple evaluation process applied by all consumers or by one consumer in all buying situations.
One dominant view, however, is to see the evaluation process as being cognitively driven and rational. The consumer, then, looks for products with a certain set of attributes that deliver the benefits.
The distinctions among the need, benefits, and attributes are very important. One useful way to organize the relationships among the three is a hierarchical one Figure 2.Car Market & Buying Behaviour Essay Car Buying Car Buying Yevonna Hartfield English Car Buying Car buying should be an important and fun time.
You get to try out all the new cars, see what you like and what you don’t like. It is very time consuming so you have to make sure you are ready for that. The Buying Behavior of the customers can be studied by knowing their perceptions about the cars in the market and about the possible entrants in the market.
One such technique is by knowing and creating a personality for the brands. Car-sharing Market in the US Car-sharing is a membership-based, self-service system that contains a network of stations and vehicles, and is an alternative to traditional car ownership for individuals and companies.
ATLANTA, March 31, /PRNewswire/ -- Autotrader's Car Buyer of the Future study, which was released today, shows that only 17 out of people prefer the current car buying process, and the rest want significant changes, particularly in the test drive, deal structuring, financing paperwork and.
A STUDY ON CONSUMER BUYING BEHAVIOUR FOR USED CARS IN PUNE CITY Dr.
Shriram Shimpi Professor, Faculty of Management, Institute of Science, Poona’s Institute of Business which affect consumer buying behaviour for used cars in Pune city. It also attempts to understand used car market in India.
Questionnaires were. Report claims 'dramatic shift' in car buying behavior. This rapid increase in the availability of in-car tech is having a profound impact on the new car market. Combined with the lowest oil.