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Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices … How to Write a Persuasive Hotel Business Plan OK, so you have decided to realize your dream and open your own hotel.
You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. However this is where most entrepreneurs get stuck. But until you finish your business plan, you will not be able to get the financing either.
So you end up with ideas sitting in your head not realizing your dream. Really it is not that difficult to make a good hotel business plan. It is merely a structured summary of your idea. Most people try to include everything about their hotel concept in the plan.
This leads to an indigestible super novel like bookwork, aka a mess. They key is, knowing what to include, and what not to include in your hotel business plan. Create a clear road map for success.
Excite investors rather than bore them to death like most business plans full of redundant information do. And you need to lead readers down the exact path you want. For investors and lenders it is crucial they can quickly comprehend your plan, without reading the whole document.
Executive Summary This exists of two parts: It explains why you are in business or or which huge need you are solving, that currently is not being met. What do you hope to accomplish? Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel.
This is needed as investors want to be sure you really understand the hotel industry. Customer Analysis n-depth information on your target market, including geographic, demographic, socio-economic, psycho-graphic, behavioral segmentation details.
Which are the types of guests who will mostly stay at your hotel?
Explain how your hotel will meet the needs of these main segments in terms of location, amenities and services. Competitive Analysis A study of your local competition or global concept competitors, with each of their strengths, weaknesses, occupancy rates and market share SWOT analysis.
What makes you stand-out? Strategic Plan This exists of 3 parts: How will you position yourself? What will your message be to the different segments of your business mix?
How will your direct marketing work? Will you do offline promotion? Which 3rd party channels will you use and how will you manage availability? What technology will you need? What pricing and yield techniques will you use?the time to plan ahead, many pitfalls will be avoided and needless frustrations will be eliminated.
Second, the business plan is a requirement if you are planning to seek loan funds. Writing a Business Plan Georgia State SBDC 4 Ten Ways to Ruin Your Business Plan These errors in business plan preparation and presentation will undermine the.
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