Bullet Summary Type of people sharing, stickiness of the product and the overall context make a trend snowball The people spreading a trend are well connected, love helping others or are good at selling The overall context or historical period must be help the trend spread Full Summary Introduction Gladwell presents first the seemingly inexplicable re-birth of a brand that seemed on the verge of disappearing. In the s the Hush Puppies shoes went from being popular in the Soho district of NY among the hipsters to spreading to the whole country. Gladwell will explain how that happens. The Three Rules of Epidemics Gladwell says that most social trends spread following the same rules.
Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub.
They usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles. They are people who "link us up with the world To illustrate, he cites the following examples: Gladwell attributes the social success of Connectors to the fact that "their ability to span many different worlds is a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy".
Gladwell cites Mark Alpert as a prototypical Maven who is "almost pathologically helpful", further adding, "he can't help himself". They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them. Gladwell's examples include California businessman Tom Gau and news anchor Peter Jenningsand he cites several studies about the persuasive implications of non-verbal cuesincluding a headphone nod study conducted by Gary Wells of the University of Alberta and Richard Petty of the University of Missouri and William S.
Condon's cultural microrhythms study. The Stickiness Factor[ edit ] The Stickiness Factor refers to the specific content of a message that renders its impact memorable.
Popular children's television programs such as Sesame Street and Blue's Clues pioneered the properties of the stickiness factor, thus enhancing effective retention of educational content as well as entertainment value.
The Power of Context[ edit ] Human behavior is sensitive to and strongly influenced by its environment. Gladwell describes the bystander effectand explains how Dunbar's number plays into the tipping point, using Rebecca Wells ' novel Divine Secrets of the Ya-Ya Sisterhoodevangelist John Wesleyand the high-tech firm W.
Dunbar's number is the maximum number of individuals in a society or group that someone can have real social relationships with, which Gladwell dubs the "rule of These situations include the athletic shoe company Airwalkthe diffusion model, how rumors are spread, decreasing the spread of syphilis in Baltimoreteen suicide in Micronesiaand teen smoking in the United States.
The study found that it took an average of six links to deliver each letter. Of particular interest to Gladwell was the finding that just three friends of the stockbroker provided the final link for half of the letters that arrived successfully. InDuncan Wattsa network theory physicist at Columbia Universityrepeated the Milgram study by using a web site to recruit 61, people to send messages to 18 targets worldwide.
However, when he examined the pathways taken, he found that "hubs" highly connected people were not crucial. This casts doubt on Gladwell's assertion that specific types of people are responsible for bringing about large levels of change.
Watts pointed out that if it were as simple as finding the individuals that can disseminate information prior to a marketing campaign, advertising agencies would presumably have a far higher success rate than they do.
He also stated that Gladwell's theory does not square with much of his research into human social dynamics performed in the last ten years. In FreakonomicsLevitt attributes the decrease in crime to two primary factors: Kelly as police commissioner thanks to the efforts of former mayor David Dinkins and 2 a decrease in the number of unwanted children made possible by Roe v.
Wadecausing crime to drop nationally in all major cities—"[e]ven in Los Angelesa city notorious for bad policing".| NEW Extended | The Tipping Point Summary In December award-winning journalist Malcolm Gladwell published a column in the Washington Post with the idea behind the Tipping Point which is a point in time when a trend reaches a plateau and spreads at a frightening speed.
Malcolm Gladwell, the author of The Tipping Point, explores the phenomenon known as the tipping point. According to Gladwell the tipping point is the moment at which "an idea, trend, or social behavior crosses a treshold, tips, and spreads like wildfire"/5(). In its own way, Malcolm Gladwell's The Tipping Point exemplifies its subtitle: How Little Things Can Make a Big Difference.
Gladwell, a staff writer for The The tipping point, Gladwell writes, is the moment at which an idea catches on and spreads. The Tipping Point: How Little Things Can Make a Big Difference [Malcolm Gladwell] on regardbouddhiste.com *FREE* shipping on qualifying offers.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips/5(K). 1-Sentence-Summary: The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.
Read in: 4 minutes. Favorite quote from the author: Malcolm Gladwell is your friendly, Canadian journalist next door. Malcolm Gladwell’s debut non-fiction book, The Tipping Point, analyzes social trends from their beginnings and explores what makes some soar and others wither away.
Gladwell received an estimated $ million advance to write the book, which was published in and sold million copies by